Visual identity for 1200 TONS
The visual identity and info-graphic posters for the design exhibition 1200 Tons held during the annual design festival Design March 2015 in Reykjavík. The exhibition explored the possibilities of turning marine waste into usable, attractive products.
1200 Tons refers to the amount of fishing nets, plastic containers, batteries and other types of marine litter that the voluntary environmental organization Blái Herinn (Blue Army) has collected in the last two decades from open areas and Iceland’s coasts. The info-graphic posters aim to present the ecologically negative statistics as an opportunity - with bright, approachable illustrations - to reuse the waste material for new design and innovation.
© Milja Korpela 2015
© Milja Korpela 2015
Featured on the established online design magazine FOLD
Words by Ieva Laube
"Responsibility for what we create
"The subject of ecological responsibility, sustainability and optimal utilization of resources strongly resonates within Icelandic design and society, seeing design as an instrument for a progressive future. On the day when Reykjavik is hit by one of the harshest storms in months, we make our way to the harbor where in the premises of Iceland Ocean Cluster an exhibition «1200 TONN», addressing the pollution issue, is being opened.
1200 tons is the amount of fishing nets, plastic containers, batteries and other types of marine litter that the voluntary environmental organization «Blái Herinn» (Blue Army) has collected in the last two decades from open areas and Iceland’s coasts. The exhibition plays on the possibilities of turning this litter into usable and attractive products.
Thorunn Arnadottir has mastered net–making skills and used dragnet fibre to create a collection «Skip Ahoy!» of playful objects, also incorporating materials found in nature — reindeer antlers and bones. Aged fishnet buoys have been cast by Kristbjörg Guðmundsdóttir and made into porcelain bowls and unglazed porcelain lamps with energy efficient LED bulbs that radiate a calm light. Driftwood, wrapped in old, massive fishing ropes, handcrafted by local seamen, have been turned into stools «Kadlakollurinn» by Dagny Bjarnadottir. The curator and author of exhibition’s visual identity, Finnish designer Milja Korpela has created pillows 'Puðar', inspired by the universal marine signal flags and made out of re–colored fabric leftovers and durable materials used in the marine industry. She is also the author of the beautiful info-graphic posters in which, with the use of pastels and fine drawings, the statistics of ecology’s bitter reality has been portrayed."
"Responsibility for what we create
"The subject of ecological responsibility, sustainability and optimal utilization of resources strongly resonates within Icelandic design and society, seeing design as an instrument for a progressive future. On the day when Reykjavik is hit by one of the harshest storms in months, we make our way to the harbor where in the premises of Iceland Ocean Cluster an exhibition «1200 TONN», addressing the pollution issue, is being opened.
1200 tons is the amount of fishing nets, plastic containers, batteries and other types of marine litter that the voluntary environmental organization «Blái Herinn» (Blue Army) has collected in the last two decades from open areas and Iceland’s coasts. The exhibition plays on the possibilities of turning this litter into usable and attractive products.
Thorunn Arnadottir has mastered net–making skills and used dragnet fibre to create a collection «Skip Ahoy!» of playful objects, also incorporating materials found in nature — reindeer antlers and bones. Aged fishnet buoys have been cast by Kristbjörg Guðmundsdóttir and made into porcelain bowls and unglazed porcelain lamps with energy efficient LED bulbs that radiate a calm light. Driftwood, wrapped in old, massive fishing ropes, handcrafted by local seamen, have been turned into stools «Kadlakollurinn» by Dagny Bjarnadottir. The curator and author of exhibition’s visual identity, Finnish designer Milja Korpela has created pillows 'Puðar', inspired by the universal marine signal flags and made out of re–colored fabric leftovers and durable materials used in the marine industry. She is also the author of the beautiful info-graphic posters in which, with the use of pastels and fine drawings, the statistics of ecology’s bitter reality has been portrayed."
